California-based activewear label HOKA believes high performance begins with a good outlook and even better support. Industry veterans Nicolas Mermoud and Jean-Luc Diard founded the label in 2009 with a mission to inspire people to move, whatever the terrain. The footwear-focused brand is easily spotted by its signature midsoles—appearing in everything from sneakers and long-distance runners to recovery sandals—and has collaborated with trusted brands like Engineered Garments and Moncler. Applying comfort and style in equal measure, HOKA pushes the boundaries of movement-friendly footwear for all activities.